Sophia's Take on the Fashion World

  How Taylor Swift’s Impacts the Fashion World Iconic. Influential. Talented. Role model. Trendsetter.  These are some words I would use to describe Taylor Swift. At 35 years old, Taylor Swift has a net worth of 1.6 billion dollars. She has many fans all over the world and is extremely popular. Many people look up to her as their role model. The Eras Tour and the outfits Taylor Swift’s Eras Tour lasted for a record breaking 21 months. The brands who designed the outfits she wore on tour, reported that they received positive results such as social media engagement and a boost in sales. Some brands that custom made her outfits are Vivienne Westwood, Roberto Cavalli, Alberta Ferretti, Christian Louboutin and Versace.  Versace made the crystal bodysuit for Taylor Swift’s ‘Lover’ era. They gained 2.5 million likes on Instagram from posting pictures of Swift, ten times the amount they usually receive.  With a tremendous amount of Swifties going to the Eras Tour, all of the...

  Shein, a popular fast fashion company, steals designs from other brands. Small businesses having their designs stolen Shein is a fast fashion company that is known to sell clothes for very cheap. I myself have bought from Shein because of how low the prices are. However, did you know that Shein copies designs from other small businesses? Small businesses have difficulty advocating for themselves and they have to watch their designs become stolen and put at a lower price, which is honestly disrespectful. They spend many hours working diligently on the products, just for big companies like Shein to copy them.  Last year, it’s estimated that Shein’s net sales reached $48 billion dollars. Before you buy from Shein, think of all those small businesses who didn’t realize that they were helping Shein plagiarize their work and contribute to their growth and success.  POPFLEX, speaking out against Shein copying their designs Cassey Ho is the founder and lead designer of POPFLEX ...