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How to Spot Greenwashing in Fashion Brands

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How to Spot Greenwashing in Fashion Brands Before we can discuss how to spot greenwashing, first, we have to know what greenwashing is. Greenwashing is when a company claims to be more environmentally friendly than it truly is. They often do this to attract customers who are environmentally conscious without making any changes. This is an issue because it misleads customers and takes away from brands that actually try to be sustainable.  So, how can we spot greenwashing in fashion brands?  1. Vague or broad phrases Be suspicious of brands that use broad terms like “eco-friendly” or "sustainable" without having anything to back it up. Sometimes brands will throw these words around just to seem more “green”. Reliance on vague words can mislead consumers into believing they are investing in a brand that is benefiting the environment. 2. Fake certifications Some certifications only require a small percentage of organic material to be labeled as an “organic” product. Companies tha...
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An Interview with Gisella Lemos

  Interview With Gisella Lemos Gisella Lemos is a creative director and a stylist. She graduated from Parsons the New School of Design.  Have you always loved fashion? Gisella has always loved fashion since she was a kid. She originally wanted to be a fashion designer but decided that she didn’t really like the technical aspect of fashion. She also enjoys being behind the scenes instead of being in the spotlight. What is a creative director? A creative director creates the brand’s overall feel. They pick the clothing, music, models, etc. for shows or photoshoots. They work with the brand’s marketing. There can also be social media aspects. What is your favorite part of your job?  Gisella’s favorite part of her job is when she is at the photoshoot and everything she worked hard for is coming together. She likes seeing the big picture.  What are some things you dislike about your job? She says there are some downsides to her job. For example, it can be very stressful a...
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The Evolution of Fashion: The Last 100 Years

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  The Evolution of Fashion: The Last 100 Years Fashion changes as time moves on. What might be trending now might seem old and distasteful in the future. Let's see the fashion styles of each decade and how they changed over the years. The Roaring Twenties: The icons of the 20s. Clara Bow. Coco Chanel. Zelda Fritzgerald. This decade is known for cultural and social changes. Let's see how this is portrayed through fashion.  Bobs were THE hairstyle. A dancer who cut her hair for surgery, kept her hair ear length. That soon caught on and everyone was wearing it.  The Flapper Style. “Flapper” was used to describe women who craved independence and defied the traditional norms. These women contributed to the cultural changes by showing independence and resistance to the norms at the time. In this era, the hemline of dresses was shorter, usually right below the knee. Now you might think, how is this defiant? However, at this time, this was considered scandalous. Weird, I know rig...
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10 Fashion Trends That Resurfaced

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  10 Fashion Trends That Resurfaced Fashion trends come and go. It’s crazy to think that maybe in 10 years, people will be referring to fashion in 2025 as a decade. Like how we refer to the 90’s. Anyways, here are 10 fashion trends that have come back.  Cardigans Cardigans were popular in the 1990s but are making their way back. You can style them with jeans, tank-tops, there are many choices. Personally, I love the ones from Ralph Lauren. Combat Boots Whether you are wearing them to concerts, or just in general, combat boots (or Dr. Martens to be more specific) are a staple to your outfit. They were originally created for the military but gained popularity in the 70s as a fashion trend.  Cargo Pants From the 90s, cargo pants have become a trend again. Best paired with a graphic tee and sneakers.  High-waisted jeans High-waisted jeans have been popular for a while now. They were originally from the 80s but have made their way back here.  Fanny Packs (Belt Bags) ...
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Interview With Jennifer Newton: The Reality of Creating a Fashion Line

  Interview With Jennifer Newton: The Reality of Creating a Fashion Line Have you ever made impulsive decisions, like quitting your job to try a totally new thing? Did it succeed? Well in Jennifer’s case it did.  The inspiration   Jennifer Newton went to business school and studied sales. After college she got a corporate job.  Even though she was new, she quickly discovered that the company was male dominated and that made it difficult for her to move up. She wouldn’t have the same opportunities as a man would, no matter how hard she could work. She knew she could do better, so she decided to leave the company. A female director who worked at the company helped Jennifer and opened new doors for her. Later, Jennifer created Plush Apparel.  Plush Apparel Plush Apparel was founded16 years ago in 2009 by Jennifer Newton. They are known for their fleece-lined tights, the product that got them started. They create comfortable, luxurious, and simple clothing. Fro...
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How Taylor Swift Impacts the Fashion World

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  How Taylor Swift’s Impacts the Fashion World Iconic. Influential. Talented. Role model. Trendsetter.  These are some words I would use to describe Taylor Swift. At 35 years old, Taylor Swift has a net worth of 1.6 billion dollars. She has many fans all over the world and is extremely popular. Many people look up to her as their role model. The Eras Tour and the outfits Taylor Swift’s Eras Tour lasted for a record breaking 21 months. The brands who designed the outfits she wore on tour, reported that they received positive results such as social media engagement and a boost in sales. Some brands that custom made her outfits are Vivienne Westwood, Roberto Cavalli, Alberta Ferretti, Christian Louboutin and Versace.  Versace made the crystal bodysuit for Taylor Swift’s ‘Lover’ era. They gained 2.5 million likes on Instagram from posting pictures of Swift, ten times the amount they usually receive.  With a tremendous amount of Swifties going to the Eras Tour, all of the...
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